"People First, Always": Welcoming Cameron Jansen as LWP's New GM

At LWP Properties, we've always believed property is about more than bricks and mortar. It's the smell of coffee brewing before a viewing. The nervous excitement of a first-time buyer. The quiet relief of a seller who finally signs on the dotted line. That's the heartbeat behind our "Beyond the Sale" promise, the reason so many clients become clients for life.

It's also why we're especially thrilled to welcome Cameron Jansen as our new General Manager, someone who speaks about the business not just in rand values and square metres, but in people, trust and everyday service moments that add up to something bigger.

Cameron has been around property long enough to see the market at its brightest and at its toughest. Nineteen years in, he still lights up when he talks about the people side of the job. "Agents are your greatest asset - look after them," he says without hesitation. It's a principle that has shaped his leadership style and, in many ways, the arc of his career.

Ask Cameron about a defining moment, and he doesn't point to a record commission or a blockbuster development. He talks about the hard patches, the slow cycles when phones stop ringing and headlines turn gloomy. "Those were the times that defined my leadership the most," he says. "Agents needed someone who would listen, steady the ship, and give clear, practical advice."

He still measures success by what happens to people on his watch. Which deal or project is he proudest of? Not a single one - hundreds of them. "The proudest moments for me are watching new agents flourish," he explains. "Starting them from the ground up, giving real mentoring, and then seeing them grow in confidence, that's special."

If you ask what he learned early on, the answer is deceptively simple: "Look after your agents." It's a line you'll hear more than once in conversation with him. He believes if you invest in your team, the team will invest in your clients and everything else improves communication, consistency, and outcomes at transfer.

Cameron will happily admit he's a tech enthusiast. He loves dashboards and tools that shave minutes off tasks and add insight to decisions. But what attracted him most to LWP was surprisingly analogue: a strong back-to-basics office culture.

"Since Covid, a lot of agencies have struggled to get people back into the office," he says. "But I genuinely believe culture is best built in the everyday, in the corridor chats, the quick desk-side huddles, the open-door questions. That's alive at LWP. There's warmth, accountability and a sense of team you can actually feel."

That word team pops up often. So does consistency. "If, in a year, clients tell me they've experienced the same high level of service no matter which LWP agent they worked with, then I'll know we're doing something right," he says.

Spend five minutes with Cameron and you'll hear the optimism he has for Midrand. "The area has expanded massively over the last two decades, and I can't see that slowing," he says. "It caters for everything from entry-level rentals to ultra-luxury sales in Waterfall and surrounding estates. It's a proper ladder, a place where buyers and sellers move through life stages and stay local."

He's also unapologetically ambitious about growth beyond Midrand. "I'm looking forward to growing LWP into the Sandton market," he says. "It's a massive opportunity and I think our values will resonate there."

Cameron views the first month less like a honeymoon and more like a listening tour. "Priority one is getting to know our agents and what support they need," he says. "When they know they have my backing, they can work more confidently for clients. A confident agent always delivers a better experience."

Then come the systems. "It's my second passion," he smiles. "Once we map and simplify lead processes, agents can respond faster, follow up better, and close loops without anything slipping through the cracks. That's a win-win for clients and the team."

The third pillar is training - tailored, timely, and practical. "Together with our in-house mentor, we'll make sure training meets agents where they are. The goal is a higher baseline of excellence across the office, not just pockets of brilliance."

Estate agents sometimes get painted with a broad brush as "commission chasers". Cameron bristles at that. "In my experience, most professionals go out of their way for clients," he says. "That's where lifetime relationships start. It's the agent who fetches keys after hours, the one who sits with a seller and talks them through the emotional bits, the consultant who tells a buyer what not to buy because it isn't right for them."

"Beyond the Sale" isn't a slogan to him; it's a standard. It's also what he hopes clients will notice most within the first year, not a few star performers, but a company-wide consistency: clear updates, realistic guidance, strong negotiation, and a sense that someone's got you from mandate to moving day.

If there's one phrase colleagues associate with Cameron, it's "open door." He means it literally. "I also believe in MBWA - Management by Walking Around," he says. "Sit at desks. Listen. Understand what's in someone's way and remove it."

Balancing strategy with accessibility is, he admits, the hardest part. "There's a lot of physical work to get done. The trick is to triage well, to understand each agent's request in context and act quickly on what unlocks value."

He's quick to credit the leadership around him. "We're fortunate - Natalie and Barry have both been incredibly successful agents," he says. "Between the three of us, we can implement the right strategies without losing the mentorship that holds a team together."

Cameron is clear-eyed about the challenges facing the industry, including the rise of AI. "People have incredible access to information," he says. "The danger is asking the wrong question and getting a confident but incomplete answer. Our goal is to craft a client experience so strong that no one feels the need to second-guess their LWP agent."

That, he believes, comes down to communication and care. He often quotes a line he lives by: "In the absence of communication, doubt grows." The plan is to close that gap with more proactive updates, more context on pricing and timelines, and a shared expectation that silence is not an option.

For Cameron, real estate is fundamentally community work. The mandate might be a house, but the outcome is a neighbourhood that works better. Under his leadership, expect LWP's long-standing commitment to community initiatives to continue with a personal twist.

"Every successful agency I've known has strong CSI programmes," he says. "I want each agent to adopt a cause in their own neighbourhood, something they care about and show up for. That's how a brand's values become visible."

Where does he see LWP in five years? Bigger, yes - but not at the expense of culture. "We'll be a more recognised brand in South Africa," he says. "Our agent count and operational turnover will grow significantly, but I want to make sure we don't lose the strong sense of TEAM that defines us now."

He's confident about the path to get there: double down on people, relentlessly improve systems, tell our story well, and make sure every client, from entry-level tenant to ultra-luxury buyer, feels the same standard of care.

Away from the spreadsheets and sales meetings, Cameron is wonderfully human. Coffee over rooibos. Suburban calm over city buzz. A productivity hack that's more common sense than clickbait: step away and take a break.

He's a morning person these days, a shift he laughs about as something that arrived with age. He recommends Simon Sinek's Leaders Eat Last to anyone who wants to lead people well. And after a busy day? You'll find him on the padel courts with his mates; trading serves and talking nonsense.

Ask him about South Africa, and his eyes drift to the horizon: "Any game reserve," he says. "I love the serenity of the bush." It tracks with the way he wants his agents and clients to feel calm, supported, and clear-headed about the journey they're on.

For Cameron, success isn't a spreadsheet. It's the happy buyer holding new keys, the seller who feels supported, the agent who's proud of the work they do and the service they deliver - day in, day out.

"LWP Properties is a company with heart," he says. "And I'm here to build on that."

To connect with dependable and trustworthy real estate professionals renowned for their industry expertise, reach out to us below for additional information:

Telephone number: 011 468 5900

For enquiries - https://www.lwp.co.za/contact/

Our address:

72 Kyalami Boulevard

Kyalami Business Park

Kyalami, 1684

LWP Properties holds a Fidelity Fund Certificate issued by the Property Practitioners

Regulatory Authority (PPRA).