IS YOUR PROPERTY RETAINING IT'S VALUE? How we can tell you!

Easily the most critical element of selling any property is establishing the correct listing price!

If the price is too low, sellers lose out on profit. 

Price too high, the property may not sell at all.

The resounding advice from any property expert is to use a professional real estate agent to value your home before discussing and settling on a listing price. But what do our agents actually look at to determine the price we recommend to you?

1. The property

Sure, virtual valuations are available, but the most accurate property price estimates can only be achieved when seeing a home in the flesh, ideally with you as our personal guide. The homeowner is the best indicator of all pros and cons, and this insight can make a big difference to a sales price.

DO: Highlight the most valuable and lovely parts of your property to us

DON'T: Be tempted to hide flaws, as this could come back to bite both of us post-sale! It's far better to be upfront and take any major issues into account in our pricing strategy than to give buyers a chance to use them against us in negotiations. 

2. Location and the locals 

Every neighbourhood has its own set of micro trends and influences - these affect how a property will be received by buyers and contribute to its market value.

While objective sales statistics help to set this number, having area experts who understand the target market of buyers is invaluable as they have hands-on knowledge of what its buyers are looking for, and how these features may affect a property's value. This isn't the type of information you can find in a database - it fluctuates seasonally, which is why it is essential to choose an established realtor in your area. 

3. The competition

As agents we have access to extensive amounts of in-depth market and sales information. This is used to assess not only active listings in an area - i.e. your property's direct competition - but also previously sold and unsold listings.

Sold properties: are used as a benchmark for successful pricing

Unsold listings: are usually a sign of overpricing

Our agents will measure your property against these, as well as current listings, to find a reasonable price range that accurately reflects the current market, while taking into account your urgency and personal objectives.

4. YOUR objectives 

Your property's listing price doesn't only need to reflect its market value; it also needs to meet your outcomes. This could be a particular financial target, or a quick sale. Our agents will create a pricing strategy to support these goals, and be able to accurately advise you if the market conditions are able to support these results.

Get the best insights and information from your trusted area experts! Our agents have their fingers to the pulse of not only your neighbourhood, but your needs, and we are ready to take you #BeyondTheSale today.